"You can ride a bike with a sweep". The popularity of cool cycling has facilitated many people’s lives and become a good choice for young people to travel. The beautiful colors and comfortable design of bicycles have become one of the reasons why they choose cool cycling. For young people who pursue fashion, the matching of jewelry is also their passion. When a bicycle meets jewelry, what kind of sparks will be sparked when two seemingly completely different products are combined?

　　During Valentine’s Day on Qixi, CSmall, a golden cat and a silver cat, teamed up with Cool Cycling to launch a joint offer. This cross-border cooperation broke through the industry restrictions and attracted more consumers’ attention by using a unique marketing model, which became one of the innovative ways for Golden Cat and Silver Cat CSmall to seize the jewelry market during Chinese Valentine’s Day.

　　The activity adopts the way of inviting couples to ride cool bikes for free and distributing benefits to couples. Users can get the encouragement of free riding fees every day by participating in the activities. In addition, couples can get free gifts and enjoy premium discounts at the Golden Cat and Silver Cat CSmall store with their riding records. Although this activity is only held in Beijing, Hangzhou, Wuhan and Shenyang, through data analysis, it is found that there are many supporters of the activity. During the five days from 24th to 28th, the number of registered users of Cool Cycling and the usage rate of cycling increased significantly. At the same time, the number of visitors to more than a dozen stores in these four cities has also increased compared with the same period. It can be seen that the activities held in this cross-border cooperation have achieved remarkable results.

　　Golden Cat and Silver Cat CSmall teamed up with Cool Cycling to send benefits to users during Tanabata, which was widely praised by everyone. Many users said that compared with other jewelry companies, Golden Cat and Silver Cat CSmall was more creative in the marketing activities of Tanabata, and successfully made good use of the product advantages of Golden Cat and Silver Cat CSmall and Cool Cycling, which strengthened the brand communication for themselves and developed more potential users. Golden Cat and Silver Cat CSmall gives full play to the optimization and integration of the Internet in the allocation of production factors, and deeply integrates the innovative achievements of the Internet into various fields. This time, it has made a breakthrough in cross-border cooperation with Cool Bike, effectively exerting the advantages of two well-known brands, and increasing its influence while attracting audiences with preferential activities.

　　Fashion and life are closely related. Golden Cat and Silver Cat CSmall and Cool Bike have performed very well in their respective fields, and they also have a high degree of overlap in user groups, with young people as the main audience. Therefore, this cooperation is a complementarity and integration between the two sides based on their own resources, and it is not surprising that it can be successful. As a new professional jewelry O2O platform with unique business vision and keeping pace with the times, Golden Cat and Silver Cat CSmall integrates marketing, promotion, sales and service, and will continue to break through and innovate in the future, striving to establish the most trustworthy brand image in the hearts of consumers.