Haier has done a lot of preparation before entering to the solar market. And it has four advantages that will make it stronger in the market compete, that is: Brand,Channel,resource chain(Haier has a integrated product chain that can make the maxima advantage of ), Marketing and service advantage(ripe product popularizing system and strong popularization ability).

　　Haier can cause one " Nian fish effect ",to stimulate whole solar energy trade, a lot of enterprises that lack of strength will be eliminated out of the market. Meanwhile, Haier marching into solar market will form a strong impact to brands like Tsing-Hua solar,Huangming. This also means that the chance that solar water heater market is shuffled is coming.

　　Due to the price increase, the development of electric and gas water heaters has encountered bottlenecks. At this time, the promulgation of the Renewable Law paved the way for popularization. Haier introduced dual-energy water heaters for the first time at China International Consumer Electronics Expo (SINOCES) which opened in Qingdao on July 1st.

　　Haier’s entry into the industry this time is obviously well prepared, and it contains many four advantages, which will become the key factors to dominate the market.

　　First, the brand advantage. Second, channel advantages. Third, the integration of resources and advantages. Haier has a very long industrial chain, which can give full play to its scale advantage. Fourth, market promotion and service advantages. Mature product promotion system and strong promotion ability.

　　Now Haier’s joining will trigger a "catfish effect" and stimulate the whole industry, and a large number of enterprises with poor strength will be eliminated from the market. At the same time, Haier’s March will also have a strong impact on Tsinghua Sunshine, Huangming and other brands, which also means that it is time to reshuffle the water heater industry.